Drip campaigns are a great way to engage with current customers, provide a series of valuable information, and reactivate dormant customers. Your text message alert system is a great tool for running drip campaigns that will get results. We are often asked, what is a drip campaign and what’s the best way to run an SMS drip campaign? Today, we’re here to answer those questions!

What is a drip campaign?

An SMS drip campaign, simply put, is a series of pre-written messages that are sent out to your customer over a certain amount of time or based on customer behavior. A good drip campaign is triggered the moment a customer signs up and increases in value through the life of the campaign. This is done by “dripping” a series of prewritten messages to their phone, automatically or based on triggers, that will ensure that all of your subscribers get the information they need, when they need it. 

Why Should My Business Utilize SMS Drip Campaigns?

If a customer is a new client for your business, chances are they are not completely familiar with every aspect of your company and the services you provide. By designing a drip campaign for new customers, you can send out a welcome message and over time provide them with valuable information. 

An example of a use for a drip campaign is for a fitness club that offers short-term programs. Let’s say your gym is hosting a 12 week fitness program. For your drip campaign, you may send out weekly updates based on the goals of the group. From the welcome message to progress update reminders to increasingly more detailed fitness and nutrition information over the course of the program, each member gets timed messages that are relevant to them and where they are in your program.

What Kind of Businesses Should Use Drip Campaigns?

All kinds of businesses can benefit from drip campaigns. Health clubs, hair salons, health clinics, e-commerce stores, pet shops, veterinary clinics, massage therapists, and more! Whether you are a service-based or a product-based business, or something in between, your business can benefit from utilizing a drip campaign. If you have questions on how your business can run a drip campaign, contact a member of our team for assistance! 

Tip for Running a Successful SMS Drip Campaign

• Send drips in response to customer engagement - Whether it’s an abandoned cart, or someone who hasn’t made a purchase in a while, you are able to automate campaigns based on your customer’s specific behavior. 

• The Power of a Good Welcome Message - A discount, coupon, or other promotion for new customers encourages them to complete a purchase. 

• Send increasingly high value offers to long-time subscribers as a thank you - You can create drip campaigns based on shopping history, coupon usage, and more. By sending high value offers to long-time subscribers, it not only keeps them from unsubscribing, but also makes them feel appreciated. 

Closing

Like any other campaign, you want to be sure to only send your customers relevant information, when they need it. Drip campaigns are a useful tool for increasing sales. 

Ready to begin with vorText? Contact one of our SMS specialists today to schedule a free demo!