SMS Marketing Canada: For Non-Profit Marketing Agencies
Tuesday Apr 11, 2023
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It's 2021 and more and more, people want the instant. Fast and easy. SMS messaging provides that opportunity and many businesses are taking advantage of it.
It can be a tough sell to get people to work for free and make major contributions to your organization without compensation. Establishing and growing a team of dedicated volunteers is a foundational exercise for an organization that relies on in-person and text to give donors for its success. Making sure your volunteers feel appreciated and valued is a crucial aspect in running volunteer programs within your organization.
Churches and other religious organizations have traditionally been the largest types of recipients for charitable giving in the United States. Those numbers are diminishing, however, and churches are continually looking for ways to encourage donations from their devoted parishioners.
Your website is a powerful marketing tool that serves as a business card, a central digital meeting place, and the primary source for one-time and ongoing donations. Visitors to your website expect to be informed about the details of your organization, your successes in the community, and clear information on how they can help. Driving targeted audiences to your site through text to give opportunities, social media promotions, email marketing campaigns will help to broaden your online presence and increase donations.
The global coronavirus pandemic has forced churches to adjust social distancing guidelines and sporadic stay-at-home orders. Without the luxury of live services to encourage and facilitate donations, churches are looking elsewhere to help collect donations from parishioners and other sources.
Even with the intuitiveness of text to give software, not all donors will immediately jump on board and adopt the platform as easy as it is. If you want more people to use text to give in your organization, having a good implementation process will be key in boosting adoption.
The internet is now one of the most popular marketplaces, with an expected 2.14 billion people worldwide expected to do at least some portion of their shopping online by the year 2021. If you sell goods or services online, using text message marketing is one of the best ways you can expand your company’s reach and increase your bottom line. Below are some of the ways your company can use SMS for e-commerce.
With more than 96% of Americans owning a cellphone, and 81% of those being smartphone users, SMS alert systems are becoming one of the most effective methods of mass communication. With a 98% read-rate, users of SMS alert systems can be assured that their messages are instantly reaching the recipient. From urgent school closings to permission slip reminders to sending out stats from the big home game, there are a variety of benefits of utilizing a text alert system for schools.
SMS marketing has great potential! With high open rates and global adoption, it's a great way to communicate with your customers. However, only having 160 characters to communicate your message may make it challenging to craft the perfect message. So here's some pointers.